It's quite possible I'm using the term Ozarks incorrectly. But if I did, the tourist-y places we saw were doing the same thing. I'm sure there were places in Eureka Springs (which I remember as surprisingly tony in a kitschy-quaint year-round-Christmas-store kind of way) which advertised Ozark-y goodness on their signs.

But look, what I really want to know is, do you know this guy Rick? I mean, how many Arkansas geeks can there be?